Prepare and Repair

April 1 - May 31, 2019


Bond Building has become of key importance to hairstylists performing salon color services, especially those that include lightening. It’s such a hot topic that even clients are coming into the salon and requesting bond building services and products. What is bond building, you ask? There are 3 different types of bonds in the hair that can be affected in hair color services. The healthier they remain the better your hair looks, feels, and performs!

Joico’s new Defy Damage ProSeries harnesses the power of three proven “hair heroes” (Keratin, Argenine, and Rosehip Oil) along with intelligent SmartRelease Technology to protect and strengthen hair bonds before, during and after every color and lightening service. It also works brilliantly as a stand-alone treatment to help rebuild, strengthen and protect hair from the inside out!

Try this incredible system for only $5 with any color service through May 31st. Ask your Stylist for details